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Research papers
Thinking Outside the Blocks
New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...
Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
Research papers
Designing bonsai surveys
We are at a tipping point in online survey design as more and more people want to do surveys on mobile/tablet devices; and the Asian markets are leading the way. Up until recently our focus has been on simply getting surveys to work on these devices,...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Jon Puleston
May 13, 2014
Research papers
How far is too far?
This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Bernie Malinoff, Jon Puleston
October 26, 2011
Research papers
